Our slogan evolved over time, we looked for what defines us and what we wanted to convey. But we couldn’t come up with the right one, so we left the slogan Weck and thought it would come. A year without a slogan, any advertising agency would probably have thrown it all. But not us! One day we looked at our guests. Yes, we looked at you and we saw what makes us special. They make the difference #finepeople was created and so we created the hashtag # ️⃣ on Instagram, which did not exist before.